Event & Trade Show Marketing
Andina Pack – International Fair for the Converting, Processing, and Packaging Industry
Led the full-scale marketing strategy for Corferias, Colombia’s largest fair and convention center, during one of South America's top industrial exhibitions. Developed and executed a comprehensive media plan that included television, radio, print ads, digital banners, social media content, brochures, signage, and billboards. Worked closely with national and international partners to position the event as a key platform for innovation in the packaging industry.
LEGO® Fun Fest
Helped launch the first LEGO® Fun Fest in Colombia with an engaging promotional campaign tailored to families and children. Executed a media mix that included TV and radio spots, digital ads, social media content, brochures, and branded event signage. Brought the LEGO® experience to life, generating strong attendance and media buzz for the brand’s first local event.
Bionovo – Biotechnology Fair
Executed a multi-channel marketing campaign for this regional event focused on biosolutions and bioproducts. Managed all aspects of the strategy, including print, digital, social media, radio, and television placements, as well as producing brochures, banners, and branded visuals for the venue. Helped position the fair as a key commercial and scientific gathering for the biotech sector.
FIB – International Industrial Trade Fair of Bogota
Led a comprehensive marketing plan for one of Colombia’s most significant industrial trade shows. Coordinated print ads, TV and radio promotions, digital campaigns, LinkedIn and Facebook outreach, brochures, event signage, and promotional displays throughout the convention center. Successfully supported the event’s reputation as a hub for industrial innovation and business networking.
Sabor Barranquilla – Gastronomy Fair
Led the promotional campaign for the Caribbean region’s premier culinary event. Managed advertising across television, radio, print media, online platforms, and social media, while also developing event brochures, banners, and branded materials. Highlighted local and international chefs and increased community participation through engaging and flavorful storytelling.
Expoartesanías 2016 – Latin America’s Leading Artisan Fair
Oversaw the entire advertising and promotional plan for the region’s most important artisan fair. Managed campaigns across television, radio, newspapers, magazines, digital platforms, and social media, and produced printed materials such as brochures, banners, and on-site branding. Promoted the preservation of traditional craftsmanship while boosting national and international visibility for participating artisans.
FIMA – International Environment Fair
Developed and implemented a well-rounded media strategy to promote Latin America’s key environmental fair. Included in the campaign were targeted ads in print and broadcast media, social media outreach, digital placements, and the production of informative brochures, banners, and on-site signage. Boosted awareness and participation among both public and private environmental stakeholders.
These seven projects at Corferias, the leading convention and exhibition center in Colombia, allowed me to deepen my expertise in multi-format campaign management across diverse industries. From strategy to execution, each experience sharpened my ability to create high-impact, audience-driven marketing initiatives, developing and overseeing everything from TV and radio spots to print ads, brochures, digital content, social media assets, billboards, on-site signage, and branded collateral. Each project was tailored to the unique identity of the event and designed to deliver measurable outcomes.