Automotive Marketing
Jeep Wrangler Sport X Launch Event
While working at Chrysler, I supported logistics, developed marketing collateral specific to the event (including banners, invitations, and branded gear), and coordinated press and influencer relations. The launch featured immersive, in-person experiences for journalists and influencers, including off-road test drives through mountainous terrain, amplified by earned media coverage and digital content.
National Multimedia Campaign: Jeep Wrangler Sport X
Contributed to a 360° campaign rollout across TV, print ads (newspapers and automotive magazines), digital banners, press kits, and digital media. Managed media relations and press test drives to reinforce the “Be Part of the Herd” concept, which remains a national reference point for the brand.
National Multimedia Campaign: Dodge Journey
Collaborated on creative development and national deployment of print ads in newspapers and lifestyle publications, radio spots, and digital formats. Supported integration of messaging across dealership materials and PR touchpoints.
National Multimedia Campaign: Ram 2500
Assisted in the planning and execution of print advertising featured in national automotive and business magazines, supported by radio placements and point-of-sale materials. Helped ensure consistency across dealership displays and digital assets.
Jeep® Brand: Celebrating 70 Years
Organized a nationwide series of in-person activations featuring branded vehicles and community rides. Created event collateral, digital invites, social media content, and PR kits. Worked on amplifying the anniversary through earned media and customer-generated content shared online.
National Multimedia Campaign: Jeep Wrangler Sport
Contributed to the production of print ads for national newspapers and automotive publications, complemented by outdoor advertising (billboards) and dealership visuals. Ensured creative alignment with existing digital and in-store branding.
National Multimedia Campaign: Ram 1500
Participated in the rollout of a print-focused campaign supported by radio ads, dealership posters, and regional newspaper inserts. Reinforced messaging with internal communications and CRM templates.
National Multimedia Teaser Campaign: Jeep Compass
Supported the early phase of the Jeep Compass launch through teaser print ads in top-tier magazines, and PR kits. Helped build anticipation with exclusive media previews and influencer sneak peeks.
Jeep Compass Launching Event
Coordinated logistics and brand messaging for a high-impact, on-site launch in Baru, Cartagena. Developed event materials (signage, itineraries, press kits), oversaw guest experience for media and influencers, and ensured post-event content generation for traditional and digital media coverage.
National Multimedia Campaign: Dodge Journey
Worked on refreshed print ad concepts featured in newspapers and magazines, along with updated digital banners and CRM email templates. Helped maintain message consistency across traditional, digital, and in-dealership channels.
Promotional Campaign – Chevrolet Aveo, Optra, and Spark
Led the local execution of a print-focused promotional campaign aimed at boosting showroom traffic and sales for three key models. Developed and coordinated print ads placed in regional newspapers and dealership handouts, ensuring alignment with Chevrolet’s national brand guidelines and seasonal offers.
Corporate Campaign – International Vehicles: 35 Years
Collaborated on a corporate milestone campaign celebrating the dealership's 35th anniversary. Contributed to the development of commemorative print ads featured in business and automotive press, while supporting internal communications, CRM messages, and showroom signage to mark the occasion and enhance brand loyalty.
Promotional Campaign – Chevrolet Aveo, Optra Advance, and Spark
Managed the rollout of a sales-focused campaign using print advertisements, in-store displays, and flyers to highlight new model features and promotional pricing. The creative was adapted for local distribution and coordinated with customer outreach initiatives and CRM emails.
Promotional Campaign – Chevrolet Aveo Emotion
Oversaw a localized promotional campaign featuring the Aveo Emotion, using print ads in regional newspapers and lifestyle publications. Supported the campaign with on-site materials, internal staff messaging, and digital presence updates to drive leads and dealership visits.